For international marathon runners, Dallas is now being marketed as a popular December destination. The runners could take part in MetroPCS Dallas Marathon as well as Half marathon, get engage in their holiday shopping as well as take in the arts or sports offerings of the city, stated Phillip Jones, Dallas Convention and Visitors Bureau’s president and chief executive officer.
Phillip stated that he and his team are very actively marketing Dallas’ marathon throughout the country as well as across the world, mainly in Latin America, Europe, Japan and Australia. Jones, who is a multi sport athlete, told that there are people like him who travel the world and like to do destination races. He has taken part in forty marathons that even includes full Ironman races.
This time, American Airlines has collaborated with the Dallas Convention and Visitors Bureau to launch collaborations with the race organizers in Lima, Peru and in Mexico City. In Mexico, the Airlines collaborated with convention and visitors bureau as well as RunMX.com on a sweepstakes to push Dallas marathon to Mexico’s enthusiastic running community.
Marathon participants of Mexico City might utilize their race bib to come in a sweepstakes to win 2 roundtrip tickets to Dallas, complimentary entry in the race and hotel stay. In Peru, the American Airlines collaborated with Perurunners.com to promote the race. They believe that they have been successful in tapping the international market.